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This year's season for selling individual savings accounts has got off to a slow start as
investors remain nervous about dipping a toe into the choppy waters of the equity market.
Billboard hoardings have been appearing for the past couple of months featuring new funds and fund management brands, but consumers remain wary of buying investments in a volatile market.
The promotional frenzy of previous years has not yet materialised. Indeed, two years of falling share prices with no clear direction in the equity market so far this year, have left
investors wary of committing more cash to funds for fear they may fall further.
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